Sneak Peak below…. More coming soon!
Made at Drake Cooper in collaboration with the State of Idaho
Production: DGO
Victor Deras – Executive Producer
Heinz Kobernik – Director
Antonio Garcia – Producer
Cesar – Unit Production Manager
TJ Schwingle – Cinematographer
Hailey Boucher – Art Director
Hans Carrillo – VFX Director
Drake Cooper:
Patrick Hoopes – Executive Creative Director
Emme Schumacher – Art Director
Jess Wheeler – Account Director
Beaumont Smith – Senior Account Manager
Brian Raes – Producer
Gabriel Silva – Director of Integrated Production
The Office of the Governor is confronting Idaho’s fentanyl crisis—alerting residents to the growing dangers of an increasingly lethal drug. With many counterfeit pills containing potentially fatal doses, this campaign targets the split second before use, encouraging a pause that could help save lives.